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Managerial economics is branch of economics which involves the application of economic theories, concepts and methodologies to managerial decision-making. It is also understood as a combined discipline of management and economics that describes the methods of solving complex managerial problems. With the application of both microeconomic and macroeconomic theory, managerial economics focuses on optimizing the consumption and utility of scarce resources. However, major concepts and methodologies are drawn from microeconomics which is more relevant to business managers. To better understand this, a large part of managerial economics involves the study the behavior of firms, industries and individual customers. In the last few decades, managerial economics has also seen the addition of several statistical analysis methods that help managers make data-backed decisions. For example, statistical methods have become indispensible in estimating current and future trends of demand and supply.
According to renowned American economist N. Gregory Mankiw, managerial economics attempts to answer the following questions:
1. How people interact within the context of economics?
2. How people make economic decisions?
3. How the economy functions as a whole?
Managers use various economic principles and methods to answer these questions and to analyze the internal and external factors that affect their organization in any way. Operations research methods and programming are also used extensively in managerial economics as they provide scientific criteria for selecting the optimum combination of products, minimizing costs, and maximizing profits. Other economic theories such as the game theory and decision-making theory which take into account the conditions of imperfect knowledge and uncertainty that managers often have to deal with, provide systematic methods of evaluating business opportunities and risks, for example, related to investments. Therefore, managerial economics extends beyond solving managerial problems to helping an organization with growth and sustainability.
Managerial economics has been classified into three types:
Liberal: According to this view of managerial economics, customers are the market’s driving force. Because they are free to make their choices and buying decisions as they please, customers have the ability to dictate the market terms and conditions.
Normative: In this approach, the management only tasked with identifying risk-free, practical solutions and making decisions with regard to production, cost management, supply and demand analysis, and advertising and promotion.
Radical: Working with this approach, the management generally adopts a radical attitude by compromising on the profitability of the business to focus on the requirements, expectations and satisfaction of their customers.
OPERATIONAL PROBLEM-SOLVING WITH MICROECONOMICS: Fundamental concepts of microeconomics are used by managers to address internal issues of the organization. Common internal issues relate to capital, workforce, production, pricing, distribution, sales, and profit generation. Microeconomic theories commonly applied by managers include:
As soon as they enter the market, organizations are faced with the challenges of external environment which are often hard to foresee. Managers deal with external challenges using macroeconomic tools such as PESTEL analysis. It helps them understand the following components that make up the external environment for the organization:
Business managers have to constantly look for ways to improve the operational efficiency of their organization to meet with the changing demands of consumers and stay competitive in the market while facing the various challenges that the prevailing economic conditions throw at them. Managerial economics, through its concepts and methods, helps them face the challenges effectively. It helps managers:
Accurately forecast demand and formulate long-term business strategies on the basis of projected demand schedule.
Estimate and prepare for the threats posed by the uncertainties of the external environment to limit the impact to their organization.
Plan and manage inventory by conducting a demand analysis.
Determine the future cost and course of the business, and optimize the utilization of scarce resources so that they are available at reasonable costs in the future.
Make critical decisions with regard to capital management and investing in ventures with greatest growth and profit potential.
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